No Logo

After reading No Logo the first passage I found interesting was "I had been doing some research on university campuses and had begun to notice that many of the students I was meeting were preoccupied with the inroads private corporations were making into their public schools. They were angry that ads were creeping into cafeterias, common rooms, even washrooms." The students should be preoccupied with there studies not advertisements in their school. This will in the long run wrong hurt someone's education because instead of paying attention to what they're studying they will be distracted by a poster that intrigues them and makes them lose there concentration.

Another passage I found interesting was about the "brand vision" and how companies aren't selling their product, they are selling us a lifestyle on what to wear, how to live, and how we should look. "Brand vision process taught us something: Polaroid is not a camera--it's a social lubricant. IBM isn't selling computers, it's selling business "solutions." Swatch is not about watches, it is about the idea of time." Society and the media have given into these "brands" and unless you're wearing this brand that brand then you're not someone who will fit in and hopefully someday that can change because it really doesn't matter what name someone has on their shirt.